The Art Newspaper is an international digital and printed publication on art, which has been published in six languages since 1990. The launch of the Russian edition included a complete reinterpretation of visual principles underlying the artwork design and the corporate style. To a certain extent, this has encouraged artistic reforms in other editions as well.
At the 36th Edition Best of News Design Competition, the layout of the newspaper was awarded three prizes.
© Мастерская, 2011
The Art Newspaper was designed to be an equivalent of large political newspapers, such as The Guardian, The New York Times, or Corriere della Sera; however, it was to focus on events in the art world. The Art Newspaper is aimed at art collectors, curators, consultants, gallery owners, antiquarians, artists, critics, designers, architects, and historians.
The newspaper is distributed in sixty countries. More than 300 journalists and experts contribute to The Art Newspaper; today it is the most reputable information network in the art world. In 2010, Inna Bazhenova was licensed to publish the Russian edition of the newspaper.
Whether it is journalism, reviews or analytics, materials on the Internet are not designed to involve a lot of reading. We were working not on an old-fashioned printed paper product; we wanted it to be an interface which would help readers to interact with large texts in a comfortable manner, quickly change the focus point, and simultaneously see several articles located in different threads.
The austere dense text is in contrast with the free arrangement of illustrations. The scales of elements are different due to the large format and a wide range of font sizes. All this makes it possible to arrange a page as a complex multi-dimensional structure.
We used the Berliner format, as we wanted to bridge the gap between the eras of the printed and the Internet media: a long blog and endless scrolling.
In Russia, the A3 format used in the British edition could be associated with free advertising publications; the A2 format, in contrast, is reminiscent of business press.
We used thin chlorine-free paper; as a result, the whole newspaper weighs just 53 grams and can be folded several times and put in the pocket. Besides, it helps to cut down on paper consumption.
While it was not possible for the newspaper to have a dynamic interface, the one you can find in the cyber world, it was, nevertheless, designed like a non-linear information system: it uses only the visual attributes of typography and a run-through grid of twelve columns based on the Fibonacci sequence.
The main typeface, William, designed by Maria Doreuli, is an interpretation of the 18th-century font family by the English typeface designer William Caslon. The typeface contains six text fonts and six headline fonts, including Display Engraved and Display Black, which are used in large font sizes.
The New Old sans serif was created by Maria Doreuli for Masterskaya and is also used in the Barcode magazine. The layout uses New Old Condensed Regular and New Old Condensed Bold in medium and large sizes of display fonts.